ESPN and ABC have produced a special opening video for 2011 NBA Playoff coverage airing across the networks featuring Nicole Scherzinger and Jason Bonham performing LED ZEPPELIN's iconic "Black Dog". The clip debuted Saturday, April 16 for the start of the playoffs on ESPN and ABC and can be seen below.
"We strived to create an open which captured the energy and excitement of the NBA Playoffs," said Tim Corrigan, ESPN senior coordinating producer. "This legendary track, performed by artists such as Jason and Nicole, was the perfect fit."
"It was an honor to join Jason Bonham on the iconic LED ZEPPELIN song 'Black Dog'," Nicole commented. "I am excited that fans will be able to see the video during the Playoffs."
"Working with Nicole for the NBA Playoffs spot was amazing. She is the real deal," said Bonham. "Not only is she one of the most beautiful people I have ever met, but she has a fantastic and powerful voice. She has a great rock voice and it worked out fantastic for 'Black Dog'. I was so pleased to be able to bring this song to such a huge sporting event."
Production credits include: David Saltz, executive producer for ESPN Music, creating the original concept; Valerie Fischler, ESPN producer and creative director; Steven Levy, with Habana Avenue, as producer; and Michael Amoia, with Vidiots, handling post-production edits.
Jason Bonham is a British drummer and son of legendary LED ZEPPELIN drummer John Bonham. At the age of only five, Jason could play the drums with skill. When he was 17, he was a member of the band AIR RACE. The group signed a record contract with Atlantic Records, and opened for big names like QUEEN, MEAT LOAF, TED NUGENT, and AC/DC. John Bonham died in 1980, but Jason has stepped in from time to time to help keep his father's memory alive.
On December 10, 2007, Jason played drums in one of the most anticipated concerts of all time — the LED ZEPPELIN reunion at London's O2 arena. His current projects include touring with Paul Rodgers, his supergroup BLACK COUNTRY COMMUNION, which features Joe Bonamassa, Glenn Hughes and Derek Sherinian. They will tour their second album this summer, but not before Jason takes his critically-acclaimed LED ZEPPELIN EXPERIENCE tour out for a second run in May.
Source: Blabbermouth.net
